Trademarks are among the most valuable assets for businesses, whether it's a multinational corporation with an extensive international brand portfolio or a mid-sized company wanting to protect and expand its trademark position. Trademarks are also essential for startups as they significantly contribute to early identification with the company.
Often referred to as a "small patent", the registered design protects new products, especially when they resemble existing products in technical terms. In this case, the design often becomes the distinguishing feature crucial for customer purchasing decisions.
Our experts offer comprehensive advice on national and international registration of new brands and designs with institutions like the German Patent and Trademark Office (DPMA), the European Union Intellectual Property Office (EUIPO), or the World Intellectual Property Organization (WIPO). Our services range from brand and design research, advice on potential conflicts with third-party brands, protection eligibility, extent of protection, representation with official bodies (e.g., for annulment or opposition proceedings), to defense against legal claims from third parties.
For optimal protection of your brands and designs, we manage your portfolio, inform you about upcoming deadlines (e.g., grace periods), and notify you about the registration of similar brands and designs.
We actively address infringements of your rights, such as unauthorized use of the brand or market launch of imitations.
For the contractual design of your brands and designs, you can also consult us. We negotiate and draft all types of trademark and design contracts, such as licensing and transfer agreements, demarcation agreements, and design contracts.